Emirates NBD Unveils Cutting-Edge Digital Wealth Platform

Emirates NBD, a pioneer in digital banking and financial services, is celebrating its 60th anniversary with the launch of a groundbreaking digital wealth platform integrated into the ENBD X mobile app. This innovative platform is designed to enhance the accessibility and convenience of trading securities and exchange-traded funds (ETFs) across 21 global capital markets. Perhaps most enticing for users is the special offering of commission-free trading on over 11,000 global equities until December 2023.

The introduction of this digital wealth platform reinforces Emirates NBD’s commitment to providing a comprehensive platform that caters to both everyday banking and wealth management needs. With nearly 95% of the bank’s digital banking customers engaging with services through the mobile app, this move responds to the growing demand for seamless and user-friendly digital solutions.

Key features of this digital wealth platform include:

1. Seamless Trading: Users can engage in commission-free trading of securities and ETFs across 21 international capital markets, including prominent exchanges like Nasdaq, NYSE, and the London Stock Exchange.
2. Simplified Onboarding: The platform streamlines the onboarding process, requiring just three straightforward steps for users to initiate their trading journey. The inclusion of a Secure Sign feature further enhances the efficiency and security of the investment process.
3. Valuable Resources: Users can access real-time market updates, historical charts, and independent analyst ratings to make informed investment decisions. Additionally, the Stock and ETF screener feature allows users to track their preferred stocks and ETFs easily.

Marwan Hadi, the Group Head of Retail Banking and Wealth Management at Emirates NBD, emphasised the significance of the bank’s mobile-first strategy, with a substantial portion of its digital banking customers utilising the mobile app for services. He stated, “The launch reflects the bank’s mobile-first strategy with nearly 95% of the bank’s digital banking customers availing services through the mobile banking App. With the launch of the digital wealth offering, we have elevated ENBD X as a one-stop platform for both everyday banking and wealth management needs.”

Emirates NBD’s commitment to innovation and its focus on providing a holistic banking experience underscore its position as a leader in digital banking and wealth management. As the demand for accessible and efficient financial services continues to grow, the bank’s digital wealth platform represents a significant step towards meeting the evolving needs of its customers.