Emirates NBD, a pioneer in digital banking and financial services, is celebrating its 60th anniversary with the launch of a groundbreaking digital wealth platform integrated into the ENBD X mobile app. This innovative platform is designed to enhance the accessibility and convenience of trading securities and exchange-traded funds (ETFs) across 21 global capital markets. Perhaps most enticing for users is the special offering of commission-free trading on over 11,000 global equities until December 2023.
The introduction of this digital wealth platform reinforces Emirates NBD’s commitment to providing a comprehensive platform that caters to both everyday banking and wealth management needs. With nearly 95% of the bank’s digital banking customers engaging with services through the mobile app, this move responds to the growing demand for seamless and user-friendly digital solutions.
Marwan Hadi, the Group Head of Retail Banking and Wealth Management at Emirates NBD, emphasised the significance of the bank’s mobile-first strategy, with a substantial portion of its digital banking customers utilising the mobile app for services. He stated, “The launch reflects the bank’s mobile-first strategy with nearly 95% of the bank’s digital banking customers availing services through the mobile banking App. With the launch of the digital wealth offering, we have elevated ENBD X as a one-stop platform for both everyday banking and wealth management needs.”
Emirates NBD’s commitment to innovation and its focus on providing a holistic banking experience underscore its position as a leader in digital banking and wealth management. As the demand for accessible and efficient financial services continues to grow, the bank’s digital wealth platform represents a significant step towards meeting the evolving needs of its customers.
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