Ghana’s Waya eyes other African markets

Ghana-headquartered payment solutions provider Waya is experiencing a steady month-on-month growth of about 20% in the three countries where it currently has a presence (Ghana, Kenya, and Nigeria).

This has given the firm the required momentum to begin expansion plans in three new markets within Africa (Rwanda, South Africa, and Uganda). 

Launched in 2018 by Delali Anku-Adiamah and his partner, Waya emerged as a result of personal difficulties the cofounder had with sending money back to Ghana while on trips around Africa.

Waya offers hassle-free local and international payments and transfers. Waya’s interoperability platform is connected to banks, mobile money agents, and other global payment platforms. All enabling it to better serve its African markets.

The platform serves both individuals and merchants and supports multiple currencies and channels of payment. Its intuitive routing functionality allows funds to be transferred swiftly, safely, and at next to no cost, all via the app.

Waya is currently home to 8,000 users across the three countries of operation. As a way to beat competitors including ChipperCash, Eversend, SimbaPay, MamaMoney, and many more, Waya plans to offer reduced rates. 

“The gap we found was the problem of high charges, long settlement times, and difficulty in making cross-border transfers across Africa due to the non-existence of a singular financial platform that can connect to multiple financial sources. To compete with cash, digital payments and transfers have to be instant. With Waya, transactions are instant,” Anku-Adiamah told Disrupt Africa.

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