Etisalat named world’s strongest telecom brand

Brand Finance, the world’s premier brand valuation authority, has named Etisalat as the world’s strongest telecom brand, making it the first in the Middle East and Africa (MEA) region to get this honour.

Etisalat maintained its AAA brand grade as well as its position as the strongest brand across all categories and the most valuable brand portfolio in MEA, with a telecom portfolio worth well over US$12.5 billion.

These awards highlight the UAE’s global leadership in cutting-edge communications infrastructure and strategic digital transformation advancements.

Speaking on the occasion, Hatem Dowidar, CEO of Etisalat Group, said, “To be recognised as the world’s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next-generation technology that enhances our service offering and helps shape the digital future.”