Emirates NBD, one of the foremost banking groups in the MENA region and Turkey, is utilizing Microsoft Azure cloud services to optimize and improve user experience on its digital banking platform Liv.
A senior employee at Microsoft UAE, in a remark about the significance of this new partnership, said, “Microsoft Azure is rapidly picking up broader awareness from businesses, large and small, who are increasingly trusting the services to enhance their capabilities from the more than 60+ Azure regions, including the UAE cloud regions.”
Liv focuses on offering its (mostly young) clientele various financial solutions that are tailored to meet their specific needs and preferences. The firm, in addition to offering conventional digital banking solutions, is set on improving customer satisfaction by making the interaction and experience on the platform more personalized.
“These cloud services provide the opportunity to provide real-time insights that advance customer service and deliver a more refined consumer-focused business offering through enterprise-scale analytics, applicable across the financial sector,” he added.
With its personalized lifestyle offerings and personalized user experience, Liv’s partnership with Microsoft Azure Cloud Services and the improvements it will bring about will further make the bank the appealing choice to the millennial population.
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