Digital Engagement Soars at Bank of America

Bank of America added more than 2 million active digital clients last year, a single-year record, with its total number of verified digital users reaching more than 54 million. The bank’s clients logged in to its digital platforms a record 10.5 billion times in 2021, a year-over-year increase of 15%.

“Our digital capabilities allow our clients to easily manage every aspect of their financial lives across banking, investing, lending and retirement, with access to advice and guidance from our financial professionals and through our financial centres when they need it,” said David Tyrie, Chief Digital Officer and Head of Global Marketing at Bank of America.

The bank boasts 16 million active Zelle users, including small businesses, as of January 2022, with clients sending 514 million Zelle transactions compared to 453 million traditional checks written in 2021. Today, digital or ATM deposits account for 86 percent of all deposits.

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