BBVA taps OpenAI to Deploy ChatGPT Enterprise Across Workforce

Spanish banking giant BBVA has partnered with OpenAI to distribute ChatGPT Enterprise licenses among its employees, aiming to enhance productivity and innovation within the company.

BBVA has begun rolling out 3,000 ChatGPT Enterprise licenses to employees in its central services in Spain. The bank plans to extend these licenses to staff in other key markets in the near future. ChatGPT, known for its content generation and ability to answer complex business queries, has rapidly gained popularity since its launch by OpenAI in November 2022, attracting over one million users within five days.

According to BBVA, the deployment of ChatGPT aims to boost productivity and process efficiency while fostering innovation across the organisation. The bank plans to make ChatGPT accessible to all departments, enabling employees to collaborate on various projects using the AI tool.

BBVA’s initiative aligns with its broader strategy to enhance its technological capabilities. In June last year, the bank announced plans to create over 2,600 technology-focused roles, with a strong emphasis on AI and data science. This was followed by the October announcement of merging its three technology subsidiaries—BBVA Next Technologies, BBVA IT España, and Datio—into a single entity called BBVA Technology.

Ricardo Martín Manjón, BBVA’s global head of data, highlighted the partnership’s potential to transform customer support and personalise services, stating that it will also “stimulate creativity among our employees.”