Advent, SoftBank back Amazon private-label firm Merama

Merama, a firm that makes a business out of acquiring private label businesses on Amazon.com Inc. and MecadoLibre Inc., has completed its latest funding round after raising US$225 million. 

This round was led by private equity firm Advent International and Softbank Group Corp. It also marks the firm’s second major funding round since it first launched nearly nine months ago.

Based on information published by Bloomberg News, this new funding brings Merama’s valuation up to US$850 million.

In recent times, investors have been seeking out firms like Merama out for investment. 

These investors know that the possibility always exists for these firms to come across the next big thing as they seek out and acquire sellers with good products and prospects on Amazon and similar e-commerce platforms.

The Mexico City- and Sao Paulo-based firm was founded by U.S.-born CEO Sujay Tyle in 2019 after he sold his last startup to Naspers in a deal worth US$700 million. 

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