We aspire to be a leading online life insurer. We’ve been doing online Life Insurance longer than anyone else (in the world!), and we think we’re pretty good at it. Our strategy is centred around making it easier for people to understand and buy the life, income protection, trauma, and disability cover they want for themselves. We aim to make life insurance:
This strategy has led to a couple of significant innovations:
Our business has revolved around supporting these innovations and maximising the opportunities available. We are driven by funnel optimisation, with a strong emphasis on personalised sales. This means:
Over the last couple of years, the NZ life insurance industry has been significantly affected by regulatory changes. The impact of those changes has been compounded by Covid, causing significant distraction and disruption. Amongst this activity and uncertainty, Pinnacle Life has shown strong performance.