Storfund Partners with TikTok Shop on New Solution

FinTech firm Storfund has announced a major partnership with TikTok Shop, introducing the first fully integrated cash flow solution within a major U.S. marketplace. The new product, called Daily Advance, will allow sellers to receive immediate payouts as soon as their goods are shipped, a significant improvement in the e-commerce space.

Founded in London in 2018, Storfund aims to address a common challenge faced by online sellers—delayed payments. While customers can purchase items in minutes, marketplaces often take up to 60 days to release funds to sellers. These delays, designed to safeguard funds for potential refunds, can hinder sellers’ ability to restock inventory and scale their businesses.

With Daily Advance, TikTok Shop will embed Storfund’s proprietary solution directly into its platform, offering an end-to-end solution for sellers. Storfund’s CEO, George Brintalos, emphasised the positive impact of improved cash flow, stating, “On the nearly 50 marketplaces where Storfund is available worldwide, we’ve seen how better cash flow benefits both sellers and marketplaces. We believe Daily Advance will be key to driving seller and TikTok Shop’s growth in the U.S.”

He also noted the company’s ambition to make Daily Advance a standard feature across global marketplaces, calling the TikTok Shop partnership a significant milestone for U.S. sellers.

One of those sellers, Jordan Ellingson, who runs Valley Chase in Minnesota, explained how the new solution has transformed his business. With TikTok’s livestream shopping feature, he can move from ordering products to selling them within a week, but previously had to wait another week for payouts. Now, with Daily Advance, his cash cycle has been reduced from 14 days to seven.

“For a seller looking to scale and reduce cash flow stress, Daily Advance is a game-changer,” said Ellingson, adding that the solution has allowed him to plan and manage his operations more effectively. “I can schedule orders confidently, knowing when funds will arrive, thanks to Storfund.”

Livestream shopping has become increasingly popular on TikTok Shop in the U.S., helping small and medium-sized enterprises (SMEs) connect with buyers through engaging content rather than relying solely on search visibility. In June, TikTok Shop hosted its first $1 million livestream sale for a single seller.

Storfund’s Chief Revenue Officer, Oliver Whelan, highlighted the flexibility of Daily Advance, noting its ability to handle the high speed and volume of e-commerce transactions. “Whether a seller generates $10,000 or $1 million in sales in a single day, Daily Advance ensures they can maintain momentum and control over their working capital,” Whelan said.

The partnership between Storfund and TikTok Shop marks a significant step forward in empowering sellers with faster, more reliable access to their earnings, ultimately helping them grow and thrive in the competitive world of e-commerce.