Unlimit enters second African nation

After recently acquiring a Payment Solution Service Provider (PSSP) license from the Central Bank of Nigeria, UK fintech Unlimit has now received a similar license from the Central Bank of Kenya. Trevor Goott, Director for Africa and India at Unlimit, expressed his delight at entering Kenya as the company’s second African country, following the Nigerian license announcement. The decision was driven by high demand from international merchants to establish local operations in Kenya, which serves as an ideal hub for expanding operations in the region.

Over the past 15 years, Kenya has emerged as a leading force in the African payment ecosystem, gaining global recognition for its groundbreaking mobile money revolution. Leveraging mobile payment technology, Kenya has built a robust payment infrastructure that presents promising opportunities for domestic and foreign enterprises seeking to establish a presence in the country. Unlimit aims to strengthen its position in Africa’s payment landscape by expanding its operations to Kenya and leading the payment evolution on the continent in the years to come.

Unlimit plans to deliver an exceptional payment experience by integrating internationally acclaimed payment best practices, industry-leading security protocols, comprehensive merchant analytics, and a customer-friendly interface. Kirill Evstratov, CEO of Unlimit, expressed their ambition to support local businesses in Kenya and East Africa, drawing on their expertise of aiding companies worldwide in expanding their customer base and strengthening their business outreach. Unlimit aims to establish itself as a benchmark in the payments processing industry, setting the standard for excellence and innovation while enabling global companies to go borderless with their payments.

By offering diverse payment solutions tailored to the preferences and unique requirements of local enterprises in Kenya, Unlimit demonstrates its commitment to advancing the payment landscape in Africa and empowering businesses with cutting-edge payment solutions. Unlike many foreign fintech firms operating in Africa, Unlimit operates directly with local payment method providers under their own license, eliminating the need for a middleman. This approach ensures better control of technology, improved transaction conversion rates, and lower operating costs for merchants, enabling them to be more competitive and grow their businesses.

In addition to expanding its operations and entering the Kenyan market, Unlimit recently rebranded from Unlimint to Unlimit. The name change reflects the company’s new positioning, unifies its product line, and highlights its mission to eliminate financial borders, enabling businesses to operate both locally and internationally with ease. Unlimit offers a wide range of financial services, including payment processing, banking as a service (BaaS), and an on-ramp fiat solution for cryptocurrencies, DeFi, and GameFi. The rebranding aims to amplify the company’s brand on a global scale and provide a holistic view of its offerings through an interactive website, empowering businesses worldwide to make informed decisions about their expansion plans.