Bitpanda launches crypto IAAS offering

Bitpanda, a European digital asset platform, has launched a new investment-as-a-service product for banks, fintechs, and other platforms. The company, based in Vienna, already serves over 20 million customers with its white-label API, and is now expanding its offering through Bitpanda Technology Solutions. The new platform will allow partners to offer trading, investing, and custody services across various asset classes including stocks, ETFs, cryptocurrencies, precious metals, and commodities.

Using the platform, partners can build their own user experiences and choose between various features such as savings plans, asset-to-asset swaps, crypto staking, fractionalized stocks, and full blockchain, all through one API connection. Bitpanda was founded in 2014 and already has partnerships with some of Europe’s leading trading apps including mobile bank N26, French money app Lydia, UK fintech Plum, and Italy’s Hype.

According to the company, Bitpanda Technology Solutions (BTS) is the easiest way to enable the best investment experience for end-users as well as institutional investors with a simple integration of their API. With BTS, companies have the opportunity to add a trading and investing product for crypto, stocks, and precious metals to their services that fulfill the needs of customers in 2023.

Lukas Enzersdorfer-Konrad, CEO of Bitpanda Technology Solutions, adds: “Financial institutions today have to ask themselves how they aim to cater to the increasing demand for modern investing solutions. Building these individually means a high startup cost and products that are often outdated before they are even launched. Simply put, institutions can’t do this themselves if they want both a fast time-to-market and high compliance standards.”