Forerunner led a $56 million Series B investment round for Balance, a B2B marketplace and e-commerce payments company. Balance claims that it would use the additional capital to accelerate its expansion as it seeks to support more B2B retailers in increasing their online sales.
Along with other angel investors and prior investors Ribbit Capital, Lightspeed Ventures, Avid Ventures, Upwest, and Jibe, the round also included Salesforce Ventures, Hubspot Ventures, Lyra Ventures, and Gramercy Ventures.
Balance, a startup founded by former PayPal employees Bar Geron and Yoni Shuster, promises to be the first omnichannel online checkout solution for companies. In August 2021, Balance completed a Series A investment round in which it last raised $25 million.
According to Balance, its solutions may help businesses accept any payment method, provide flexible net terms financing, and be paid immediately.
“Buyers have the flexibility to pay like they would on a consumer website, transacting in a few clicks,” the company adds.
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