Audiomack taps Flutterwave

Audiomack, the popular music streaming platform with over 25 million monthly users worldwide, has announced a collaboration with Flutterwave, a leading payments technology company. This partnership will enable Audiomack to offer premium music experiences and introduce new features to its customers and artists for a fee.

Users of Audiomack in Africa will enjoy improved access to the platform’s extensive music library and a better overall user experience. African artists, on the other hand, will have greater opportunities for financial success and artistic recognition, as the collaboration provides seamless payment options for fans who want to support their favourite artists directly.

Audiomack, which was launched in 2012, expanded its reach in Africa by opening an office in Lagos, Nigeria, and venturing into key markets such as Kenya, Tanzania, Uganda, and South Africa in 2021. The partnership with Flutterwave will bring seamless and secure payment processing capabilities to Audiomack’s African users, allowing for more payment modes like bank transfers, local cards, and mobile money, thus making the platform accessible to a broader audience across the continent.

The collaboration between Audiomack and Flutterwave was met with excitement from both sides. Flutterwave’s founder and CEO, Olugbenga Agboola, expressed enthusiasm for contributing to the growth of Africa’s music industry and expanding Audiomack’s user base while empowering African artists with increased monetisation opportunities. Audiomack’s co-founder and CEO, Dave Macli, emphasised the partnership’s benefits in improving the Audiomack experience for African users, expanding its reach, and providing African artists with the necessary resources to thrive and effectively monetise their art.

This collaboration comes on the heels of Audiomack’s recent milestones, such as reaching one million installations of its Creator App, which offers musicians insights into their music’s performance, and Nigerian Afrobeats singer Burna Boy becoming the first African act to cross one billion streams on the platform. For Flutterwave, this partnership follows their engagement with Microsoft to build their next-generation platform on Microsoft Azure, enabling them to support the growth of transactions for global clients and provide a seamless and secure payment experience.

Overall, the partnership between Audiomack and Flutterwave signifies a significant step forward in promoting African music, expanding the reach of Audiomack, and empowering African artists to succeed in the music industry.

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